Clustering into just one strong brand
The Dutch Poultry Centre (DPC) is an umbrella organisation of more than 80 Dutch companies that are active in the poultry sector. Global players such as Marel Stork, Meyn, MSD Animal Health, For Farmers Hendrix, De Heus and many more are members of DPC.
Eastern Europe is a significant sales market for DPC members. So the Dutch Poultry Centre wanted to increase its brand awareness and conclude durable business relationships in the region. The Dutch Poultry Centre approached Red Star for this purpose.
We have developed an Eastern European marketing and communications plan with the objective of clustering global awareness of the entire Dutch poultry sector into just one strong brand. But also to share knowledge, know-how, innovations and finding suitable partners in Russia, Kazakhstan, Ukraine, Uzbekistan and other countries in the region.
A multitude of activities
Since 2011, Red Star has been DPC’s official partner for the implementation of the marketing plan. Participation in international leading trade shows and congresses, presentations and speeches, master classes and field visits, relationship management with the relevant organisations and local authorities – all this is provided by the enthusiastic Red Star team. As well as Russian printed matter, promotional materials, websites, articles in agricultural trade journals and other communication means.
A tangible result
All these activities have resulted in a strong awareness of DPC among the relevant partners in Eastern Europe.